Our Team: The Pure Trend

Paola Figueras

Paola holds a Communication degree from Ramón Llull University in Barcelona and a master’s degree in “Strategy and Creative Brand Management” by the University of London.

With more than seven years of experience in multinational agencies in Spain, Panama and Mexico, Paola has worked in places such as Bassat Ogilvy and Roche Bobois, managing their communication and sales in Latin America.

Her expertise made her develop skills such as result orientation and continuous improvement in the communication sector.

Paola has widespread experience in the fashion industry and PR showroom management, helping brands to position themselves within the Mexican market.

Georgina Hernández Villa

Graduated from Universidad Iberoamericana in Mexico City and with previous studies in fashion marketing and journalism at Universidad Autónoma de Barcelona, Georgina has focused her professional path into the fashion media industry.

Her background as a Fashion Coordinator at Marie Claire Mexico and Latin America has given her expertise in the editorial world, bringing her closer to the PR industry.

Throughout her career, she has developed skills in writing and editing fashion and lifestyle contents for printed magazines and digital media, as well as in the coordination of photoshoots and fashion styling.

Currently, in addition to her recent collaboration with Vogue Mexico & Latin America at the Agenda & Mundo section, she has also become part of The Pure Trend team, implementing consultancy and public relations strategies aimed to professionals of the fashion industry.