The Pure Trend – Brands in Action – is originated in Mexico with the idea of providing services of global communication in the areas of Fashion and Accessories, Beauty and Lifestyle helping brands to establish an image through the media.

The Pure Trend is formed by a young, multicultural and creative teamwork who is aware of the new market tendencies. Our experience in the media is the fruit of years of work.

If you want to collaborate with infuencers and bloggers or have more presence in the press, The Pure Trend can succesfully help you to positionate your brand in the market. From the development of products, campaign shootings and lookbook, coorporate image consultancy to the organization of catwalks and all kind of events, we offer the best results for the success of any project.

Paola Figueras creates The Pure Trend – Brands in Action to satisfy the increasing demand of comumunication services for the Fashion companies that look forward to promote and position their image and brands. She has more than 10 years of experience in the communication sector with a long career managing Press Showrooms. Paola has worked for national and international brands, achieving extraordinary results.